Property Management Blog

What a Good Property Management Company Will Do to Market Your Property | Phoenix Best Practices

Dora Pinter - Monday, October 16, 2017


A good Phoenix property management company will do a few strategic things to effectively market your property and find you a great tenant fast.

Rent Ready Property

Make sure your property looks its best when you’re preparing for showings. If your property is not looking its best, it will sit on the market and get stale. After too many days on the market, the property will appear less attractive to tenants. Those first two weeks are critical, so make sure it’s ready for the rental market.

Photographs and Video

You’ll need a marketing package, so your property manager should go to the property and take pictures with a wide angle lens. Video is a good idea, too. At Service Star Realty, we provide a video walk through tour every time we market a home. It does amazing things: it allows us to show the property while a tenant is still living there. It gives a prospective tenant confidence in knowing what the place looks like if they want to fill out an application. We rent about half our properties with tenants still living there, and video helps us do that.

Online Advertising

A state of the art website will help your property management company push out advertisements to at least 40 or 50 different rental websites. Videos can also help with YouTube advertising. YouTube is the second largest search engine on the internet, and it is owned by Google. So, it becomes more and more important to use the right keywords with the videos. We use a company to help us with that and make sure your property is better found on internet.

Communicating with Prospective Tenants

A lot of studies show that 80 percent of people don’t want to be bothered with calling to schedule appointments, so we have a texting technology that has worked great for us. We can text people a code to get into the property through a safe electronic lockbox when they are driving by and want to see it. You’ll also have a lot of leads when you’re marketing a property, and many of them will have questions. You can have a designated leasing agent to answer these questions, but you don’t want to miss a single phone call. So, we use a leasing line service with several assistants standing by to pick up the phone so no phone calls are missed. In today’s market with so many leads and properties going so fast, a leasing agent may not be able to handle all the inquiries.

Another big convenience is online scheduling. People like the convenience of scheduling online and they also enjoy self-tours where they do not have to call anyone or meet anyone at the property. They can go on their own time, and most tenants prefer this. They’ll go to your property first if they can schedule online and go immediately without an appointment. Remember this for applications, too. You want to make it convenient for tenants to apply online.

A Phoenix property management company will have a great advantage in finding you a tenant. We can advertise on a wider scale and offer tools to both owners and tenants. All these things will attract more people, and you can rent your property faster. 

If you have questions about marketing or you need ideas, please contact us at Service Star Realty. We can help you with property management in Phoenix.